Title: Privacy Policy – 424 Systems LLC / The Plant Gorilla
Last updated: [December 18, 2025]
1. Who We Are
This Privacy Policy describes how 424 Systems LLC dba The Plant Gorilla (“Company”, “we”, “our”, “us”) collects, uses, and shares information when you visit https://theplantgorilla.com (the “Site”) or use our products and services, including SMS messaging.
By using our Site or providing information to us, you agree to this Policy.
2. Information We Collect
We may collect:
- Contact information: name, email address, phone number, mailing address
- Account & purchase information: products purchased, transaction history
- Communications: messages you send us (email, forms, SMS replies)
- Usage data: IP address, browser type, pages visited, time on site, etc.
- Technical data: cookies or similar technologies used to improve the Site
You may choose not to provide certain information, but this may limit your ability to use some features.
3. How We Use Your Information
We use your information to:
- Provide, operate, and improve our Site, products, and services
- Process orders and deliver digital or physical products
- Schedule and manage appointments
- Send transactional messages (order confirmations, appointment reminders, account notices)
- Send marketing communications where permitted by law and/or with your consent
- Respond to your questions and support requests
- Comply with legal obligations and enforce our Terms & Conditions
4. SMS & Mobile Communications
This section directly covers: SMS disclosure, automated messaging, STOP/HELP language, use-case alignment.
When you provide your mobile number and opt in, you agree that we may send you SMS or MMS messages related to:
- Appointment confirmations, reminders, and updates
- Important service notifications
- Occasional promotional messages about The Plant Gorilla and 424 Systems products and offers
Messages may be sent using automated technology, including an automatic telephone dialing system or other automated systems, to the mobile number you provided.
- Message frequency: varies based on your interaction (e.g., bookings, campaigns) but is generally a few messages per week or fewer.
- Message & data rates may apply. Check with your mobile carrier.
- Consent is not a condition of purchase. You can buy our products without opting into SMS.
Opt-Out / STOP:
You can stop receiving SMS messages at any time by replying STOP to any message. You may receive a final message confirming your opt-out.
HELP:
For help with SMS messages, reply HELP, or email us at admin@theplantgorilla.com.
We may use third-party providers (such as GoHighLevel and its underlying carriers) to deliver SMS messages. These providers process your phone number and message content solely to deliver and manage messaging on our behalf.
5. Cookies & Tracking
We use cookies and similar technologies to analyze traffic, remember your preferences, and improve the Site. You can control cookies through your browser settings, but disabling them may affect functionality.
6. How We Share Information
We may share information with:
- Service providers and vendors who help us operate the Site, process payments, send email/SMS, and deliver products
- Analytics and hosting providers
- Other parties when required by law, to protect our rights, or during a business transaction (e.g., merger or sale of assets)
We do not sell your personal data.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
7. Data Security & Retention
We use reasonable technical and organizational measures to protect your information. However, no method of transmission or storage is 100% secure.
We retain information only as long as necessary for the purposes described in this Policy or as required by law, then delete or anonymize it.
8. Your Rights
Depending on your jurisdiction, you may have rights to access, correct, or delete your personal information. To exercise these rights, contact admin@theplantgorilla.com.
9. Governing Law
This Policy is governed by the laws of the state where 424 Systems LLC is formed and operates (for example, the Commonwealth of Kentucky, USA). Commonwealth of Kentucky, USA
10. Contact
If you have questions about this Privacy Policy or our data practices, contact:
424 Systems LLC dba The Plant Gorilla
Email: admin@theplantgorilla.com